Confession: I have been lurking through the archives of Lushlee. This is one of the many delicious tastes I found.
Is it a cardboard box or somewhere soft to lay your head? Both; it's a digitally printed pillowcase with a conscious, by Snurk. Forty percent of the proceeds are donated to an organization dedicated to helping homeless youth. So, if you sleep on a soft cardboard pillow, someone else may not have to sleep under a brittle cardboard box. That's poetic.
Snurk is Dutch for snoring, which makes them well qualified to offer these sleeping tips {and facts}.